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XD
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Klaviyo
UI Design & Prototypes
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Blue Pet Co.
2020 to present
Blue Pet Co. uses a science-led approach to support pet health and vitality. They create seaweed-enriched supplements with bioactives tailored to specific pet health needs.
Created fun, educational content to raise brand awareness, highlight special days, and engage audiences through playful, pet-focused storytelling, used on Instagram, Facebook & TikTok
To create a fun refreshing design that help GoPhyco/Blue Pet Co. promote their supplements and explain to the audience that investing in their pet’s health and happiness is one of the best decisions they can make as a pet owner.
The brief was a design that attracted attention to get the message across. A design that used bright colours, quirky shapes and a modern font can to bring a sense of fun to the brand. Images of animals or pet-related items to be included to make the design more eye-catching and to help promote the supplements.
Once the team was happy with the content and structure, I started working on the low-fidelity wireframes. This helped us shape the project and build a clear foundation. After that, I moved on to the high-fidelity wireframes, which gave us a better sense of the final look, including how the blue tones and typography would come together on the pages.
Once the high-fidelity frames were approved, I focused on the mobile and tablet versions. I made sure the design worked smoothly across all screen sizes, adjusting layouts and interactions to keep the experience consistent. After refining everything, I felt confident users would have a great experience on any device.
GoPhyco wanted a little informative pamphlet to add in with the box of supplements, so I designed a pull out accordion leaflet. This leaflet is a great way to provide customers with additional information about the product. It is eye-catching and easily grab the customer’s attention.
My approach was rooted in creating an engaging and cohesive online presence reflective of the brand’s identity.
GoPhyco/Blue Pet Co. marketing videos were used to promote and help spread the word about the amazing benefits of GoPhyco/Blue Pet Co supplements. Through these videos, viewers will learn about the unique blend of ingredients and how they can help improve their overall health. The shorter videos are used for Amazon to highlight the health benefits.
Short Health benefit videos designed for Amazon
HEADLINE Hey Eloise
BODY
Avenir LT Std
