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XD/Figma
InDesign
Illustrator
Premier Pro
Klaviyo
Blue Pet Co.
2020 to present
Blue Pet Co. uses a science-led approach to support pet health and vitality. They create seaweed-enriched supplements with bioactives tailored to specific pet health needs.
I’ve worked with Blue Pet Co. since 2019, designing Klaviyo emails, web flows, social content, packaging, and a user-friendly e-commerce experience. I also developed exhibition stands, print, POS, decks, videos, and Amazon content to boost awareness and sales. Today, it’s a globally recognised brand and I’m proud to have contributed to its growth.
The brief was to create a fun, refreshing e-commerce site for Blue Pet Co. to sell their supplements and show pet owners that investing in their pet’s health and happiness is a great choice. The design used bright colours, quirky shapes, modern fonts, and pet imagery to make the site eye-catching, playful, and effective in promoting the products.
Once the team was happy with the content and structure, I started working on the low-fidelity wireframes. This helped us shape the project and build a clear foundation. After that, I moved on to the high-fidelity wireframes, which gave us a better sense of the final look, including how the blue tones and typography would come together on the pages.
I designed email templates for Blue Pet Co, creating clear, engaging campaigns that match their brand. My designs focus on strong messaging, high-quality images, and easy navigation to improve open rates and sales. Each template highlights promotions, product benefits, and customer stories, helping to grow brand loyalty.
Created fun, educational content to raise brand awareness, highlight special days, and engage audiences through playful, pet-focused storytelling, used on Instagram, Facebook & TikTok
Once the high-fidelity frames were approved, I focused on the mobile and tablet versions. I made sure the design worked smoothly across all screen sizes, adjusting layouts and interactions to keep the experience consistent. After refining everything, I felt confident users would have a great experience on any device.
GoPhyco wanted a little informative pamphlet to add in with the box of supplements, so I designed a pull out accordion leaflet. This leaflet is a great way to provide customers with additional information about the product. It is eye-catching and easily grab the customer’s attention.
Blue Pet Co. marketing videos were used to promote and help spread the word about the amazing benefits of Blue Pet Co supplements. Through these videos, viewers will learn about the unique blend of ingredients and how they can help improve their overall health. The shorter videos are used for Amazon to highlight the health benefits.
Short Health benefit videos designed for Amazon
HEADLINE Hey Eloise
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Avenir LT Std